Niche Clarification Guide
Clarify who you serve, the challenge you address, and the shift your work makes possible.
If you are building a consulting, coaching, educational, or transformational practice, clarity is not optional. It shapes how you introduce yourself, how you write proposals, and how confidently you pursue aligned work.
This structured reflection guide was created to help you articulate the core patterns in your practice:
The people and environments where your work is strongest
The underlying challenges you consistently engage
The way you hold complex or high-stakes work
The change your involvement makes possible
This is not some marketing exercise. It is a professional positioning tool. Use it to refine how you describe your work and strengthen the foundation you are building from.
Why This Guide Exists
Many thoughtful consultants, coaches, and practitioners do meaningful work, but struggle to articulate it clearly.
This guide helps you:
Identify who you serve best
Name the underlying challenges you consistently work with
Clarify how you hold the work
Draft a grounded positioning statement
This is better than marketing copy alone.
It is professional clarity.
Continue the Conversation
If you would like support refining your positioning or building from it,
you are welcome to schedule a 1:1 conversation with me below
